Keeler Motor Car is expanding into Connecticut

Keeler Motor Car is expanding into Connecticut

Keeler Motor Car is expanding into Connecticut

Dec 23, 2021

Keeler Motor Car is expanding into Connecticut, investing in a BMW dealership there.Times Union file photo


COLONIE – Joining forces with a Washington, D.C.-based investment firm, Keeler Motor Car Co. is expanding to Connecticut.


The Capital Region import dealership has acquired BMW of Ridgefield, a leading BMW store in Ridgefield.


They purchased the dealership with Washington, D.C.-based Open Road Capital, which holds a majority stake in the investment. Open Road, through its recently formed partnership with Bain Capital, is investing in auto dealerships.The acquisition, completed on Dec. 15, is the first for Keeler outside of the Capital Region.“Keeler Motor Car Company is always envisioning ways to expand our footprint and when presented with the opportunity to acquire BMW of Ridgefield, we jumped at the chance,” said Keeler CEO Jesse Hord.“BMW of Ridgefield has long been a leader in the eastern region, and we fully intend to maintain that under the Keeler banner. We welcome the 102 employees of BMW of Ridgefield to the Keeler family and look forward to leading this exceptional store into its next chapter.”BMW of Ridgefield operates a 50,000-square-foot facility featuring a state-of-the-art showroom, service facility, and vehicle delivery center.The dealership is a current and past recipient of the BMW Center of Excellence award for outstanding customer satisfaction — one of only 35 such BMW  stores  so designated during the current period out of the 348-retailer dealer network. BMW of Ridgefield is also its market’s biggest BMW certified pre-owned dealer.Like Keeler Motor Car Company, BMW of Ridgefield has long been a  family-run business, led by Edmund McGill, who will stay on in a limited advisory capacity.Keeler in Latham offers the BMW, Mercedes-Benz, Honda, Maserati,  Alfa Romeo, Mini, and Mercedes-Benz Commercial Van nameplates. They say they are actively seeking additional acquisitions of dealerships. They have been in business since 1967.Open Road Capital has so far invested in 17 dealerships throughout the U.S. with $1.45 billion of revenue.

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